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Which Is More Valuable: Deodorant or Apple’s New iPhone 6s?

Many college students are eager to upgrade to Apple’s new iPhone 6s — or so my daughter tells me. But she’s not. The battery life of her $100 Android phone is at least 48 hours on one charge; her friends can’t get through the day without charging their iPhones. She’s okay with her smaller screen and its lower resolution; battery life is her value driver.

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